10 Tips to be an Epic DesignerApril 30, 2018 2018-04-30 11:55
10 Tips to be an Epic Designer
10 Tips to be an Epic Designer
Product Designing for web, mobile and other devices, that’s what I was doing when I embarked on my journey as a UX and UI Designer. Earlier, I used to think that creating intricate, beautiful designs and adhering to the trends is paramount for any Designer; but soon I realised that my thoughts and patterns changed over time as I started working for products and product-based companies.
Technology is in a continuous flux, it changes within a blink of an eye. A trend which might seem revolutionary today will be outdated after a couple of years. Product companies cannot afford to initiate the re-designing or revamp every time the trend changes; hence, develop a habit of thinking beyond design, to design something that maintains a lasting impact on the user as well as the client. So here’s a list of pointers that you shall keep in your mind before you get your creative juices churning for your next project:
Bear this in your mind, every role in the organisation is responsible for revenue inflow. Hence, opposite to what you’ve been told so far, your first step while conceptualising the idea is NOT to think like a designer but like a businessman, so that your design depicts sustainable trend.
As you know already, we rarely see any good product managers nowadays. They have been lead to believe that product management is project management; adhering to this cultural trend, we barely see any manager doing justice to his/her role. As a designer, it is your responsibility to ask enough relevant questions to lure out every information that you feel will help you with your designing process.
Before you begin your Designing process, it is mandatory to have a vision in your mind. A correct vision for your product or feature will not only help you with designing better, but also see flaws in your product, if any. Every feature has a role in making your product complete and flawless; and that feature has to be carefully identified with enough brain racking and research. After due toil and contemplation, if you believe that your product is aligned to your vision then perfect; if not, then convince your stakeholders with an alternate solution.
Trends are continuous and to an extent cynical, so it is essential to incorporate ‘future features’ for the product. Every feature of your product will have enhancements with due time, so as a designer, it fall on you to think all about the possible new elements and features which can be added after few months. This will help you in designing sustainable and scalable products which, if not given the required thought and tenacity, will look ill-fitted.
Have a clear perspective on the trends that are being followed. Keep yourself updated with the technological advancements so that you can have a vision of the possible future trends. Even though it requires great effort, time and comprehension on your part, it would be best if you can think ahead of your time while designing. This way you not only make your client happy but also, you will set a trend that will do wonders for the design fraternity.
With the advancements in technology, you can acquire any information that you might need for your future designs. You can track things such as user behaviour, page views, bounce, drop outs and goals, among other data through various analytic websites available (for free too) such as Google Analytics. While re-designing, you can look into this information and find out about the user reactions which will help you in eradicating any glitch or problems faced by them.
One thing that has continually helped me throughout my career is a simple thought: Don’t Overdo! Product with minimal elements seems much more appealing. But the intent of the product has to be the main thought behind the design, in order to keep the product clear and achievable.
A good design is not only the high-level functionalities and features, it also consists of small elements like fonts, alignments, consistency and spelling mistakes. So, you have to keep a check on these features as well.
Rather than spending your time on creating wireframes and visual design, you should spend your time in conceptualisation of the product. Most product companies cannot keep waiting for new designs, so you have to conjure ideas that can be implemented within no time. To achieve that, the best way is creating various libraries and colour plates for lateral use. Smart thinking is an art and you have to do just that.
A little surprise never hurt anyone! Use intricate animations, blend in beautiful patterns or any creative thing that you can think of in your product. This may sound futile and fancy but trust me, your users will remember your product because of this reason.
Last but not the least, don’t let your creativity die!