Startup 1000Lookz Launches MIDAS App, a virtual makeover tool [Look Gorgeous..Always!]

Incubated at IIT Madras, 1000Lookz, the developer of virtual makeover tool and try-on simulation technologies has launched MIDAS product (jointly developed by Schwarzkopf Professional India, business unit cosmetics/toiletries of the Henkel group).

MIDAS is an iPad/iPhone app that allows a user to upload a photo and allows virtual rendering of hair styles and hair color products.


The app offers following features:

Makeup: Upload your own pic. Apply makeup for your face (foundation, blush, concealer), eyes (eyeshadow: lid, contour, highlight & smoky eye effects) and lips (lipstick & lipgloss). ‘Finger Painting’ will let you paint on face, eyes or lips with your fingers on your iPad! Adjust points to increase or decrease makeup spread on face, eyes or lips.

Instant Lookz: Explore the different categories & try out the various pre-designed makeup created by experts! Just tap on an instant look and see the same makeup getting applied onto your uploaded own pic!

Hairstyles & Hair colors: Zoom in/out hairstyles or face. Hair colors for hairstyles & for your own hair! Color full hair or regions of hair or try hair streaking using your fingers to paint!

Accessories: Complete your makeover by sporting new spectacles or sunglasses or bindi.

“It took us nearly 3 years to research along with IIT-M professors to solve this critical logic of facial image processing where we identify the key facial points of a user. And it has taken us nearly more than 9 months to develop this beautiful product for iPad with Schwarzkopf Professional. I am extremely satisfied and confident about the output of the final product. We are going to truly revolutionize the Beauty and salon industry. “ [Vasan S, Founder and CEO – 1000Lookz].

Given that India has more than 5,000 premium salons – the market opportunity is quite huge for an application like this – though it mandates having an iPad/iPhone and team should look at launching an Android version, in order to gain wider acceptance/usage.

As far as target segment is concerned,the startup is targeting salons to jewelry stores, eyewear brands and ecommerce sites etc.; and plans to expand to APAC, MEA and European market.

Download the iPad app (priced at $4.99) and share your  comments/suggestions.

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