100Floors – Real Estate Marketplace

100Floors is a real estate portal from Suksh Technologies (has raised $1.5mn seed round), Bangalore based startup.

The portal is a marketplace for all things real estate and is trying to create a marketplace by involving agents (unlike other portals who try to shortcircuit the broker channel), property experts and of course, users who are at the core of the marketplace.

Bangalore Map - 100Floors
Bangalore Map - 100Floors

Sellers/Landlords can post property info (first 10 listings are free) and Buyers/Renters can post property requirements (free)- using various channels (SMS/phone/web) and 100Floors connect the buyer and seller.

The portal, being a marketplace is dependent a lot on UGC – and in order to grow the user contribution, 100Floors is providing useful content in collaboration with content companies (check out the legal section).

100Floors also provides offline services like property valuation, legal documentation drafting etc – which is ofcourse, a bigger market (especially if you target the NRI segment).

One of the USP of 100Floors is maps integration – one can search/browse via  maps (an experience limited to broadband users) – the map section details out property’s location – though a lot needs to be achieved there (for example, hospitals/schools/parks near localities).

The product is in beta (has some jagged edges) and is available in 15 cities.Do give 100Floors a try and share your opinion.

The challenge with real estate portals is that no matter what they do, they don’t want to cut the broker channel – so essentially, their USP is information aggregation.

But is this information aggregation that big a USP to create differentiation (vis-a-vis offline agents)?

What’s your opinion?

Also see: EasySquareFeet

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