123on Is Now In India; Ties Up With Shemaroo To Power Content

Mobile video platform 123on has marked its entry into the Indian market through a tie-up with Bollywood content aggregator Shemaroo Entertainment Limited.
123on Bolywood Content
123on’s platform will make available a catalogue of bollywood songs, devotional content and regional videos to its users in India. Further, the service doesn’t just let users watch videos, it adds a layer of interactivity by allowing them to download videos and set them as video ringtones and wallpapers.
A prime example of this would be the instant push service allows a user to select a video which automatically plays on a friends device while making a call. 123on’s service will allow users to play with content rather than passively consuming it, while the tie up with Shemaroo will give users access to a wide variety of content.
The 123on app can now be downloaded from the Google Play Store.

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