The best communicators rule the world.
But 99% of people struggle to share their ideas in a clear & compelling way.
So here are 16 frameworks anyone can use to become a great writer, public speaker & storyteller 🧵
Write with a specific, one-person audience in mind.
It's counterintuitive – but if you try to write for everyone, you'll end up writing for anyone.
When you try to write for everyone, your writing becomes shallow.
You sacrifice the nuance & subtle dynamics – losing what Hemingway called the Iceberg principle.
Before writing anything ask yourself:
"How do I want my audience to feel?"
The stronger the emotion, the most memorable & compelling your writing will be.
Storytelling is not about you, it's about your audience.
"If you can tell a story, people will like you.
If you can tell your story, people will love you.
If you can tell their story, people will do anything for you."
The Hero's Journey is great, but it's too complicated.
To make things easier, use the "Go-to Story" Framework.
Every story should have these 3 components: adventure, adversity & triumph.
Many writers struggle to create resonance because they just tell factual truths.
Instead, learn to tell "Emotional Truths".
No one cares if a story follows the "right" chronological order.
They only care if the story's good.
So you can connect stories from different times & moments to make it all feel more relatable & emotionally true.
When a story is hard for people to relate to, use it as an open-loop hook.
Then, use the context and internal struggles to share an universal lesson.
But avoiding giving away too much context as well.
Instead, drop your audience right in the middle of the action off the bat.
There are 3 stages for becoming a great speaker (or writer):
Most people focus on #3 & completely ignore the 1st two pieces.
Ask subtle questions (& don't give your audience the answer).
Make them feel like they came up with it.
Push yourself to practice conciseness.
If you learn to be concise, you'll become both a great writer & a great speaker.
Don't write articles – write songs.
Vary the length of your sentences to add cadence. Play with white space, formatting & punctuation.
Musicality makes you memorable.
The secret of the most eloquent speakers:
They write. A LOT.
Writing helps you crystalize & build a deep understanding of your ideas.
As a result, you become much more eloquent.
Writing As 24/7 Customer Service
Use writing to create infinite copies of yourself (& your thinking).
Find the most common questions people ask you & write articles about them.
Next time someone asks you, share the article.
“The music is not in the notes, but in the silence between.”
This is also true for great speeches.
The same way you learn to master your tone & your voice, learn to command silence.
These frameworks come from this webinar with @dickiebush, @Nicolascole77 & @RobbieCrab 👇
It's a must-watch for everyone trying to become a sharper communicator – check it out!
For more frameworks (& way more action), hop aboard the next Ship 30 for 30 cohort:
Originally tweeted by Daniel Bustamante 🛠 (@dbustac) on September 29, 2021.