Six year old Wingify has acquired US-based Navilytics for an undisclosed amount.
Visual Web Optimizer (VWO), a flagship tool of the company which tracks websites and analyses customer behaviour, will now transform from being ‘no-coding required’ A/B testing tool to full-featured conversion optimization platform. The company aims to achieve the complete transformation by early 2016.
VWO’s vision is to be able to provide all the tools needed for CRO – heat maps, visitor recordings, usability analysis, expert feedback, form analysis, surveys, A/B testing – into one platform and provide a thoughtful and easy-to-use process.
The acquisition of Navilytics is the second step towards assembling that platform after the launch of On-page Surveys.
Navilytics, which claims to have more than 600 users, adds capabilities of heat maps, click maps, scroll maps, visitor session recordings and form analysis.
Paras Chopra, Founder and CEO, VWO said, “Navilytics is an extremely strategic acquisition for us. It is a well-proven solution and brings to VWO a wide variety of capabilities that will take a lot of time to develop in-house. With this acquisition, we are all set to becoming the first full-featured conversion optimization platform in the world by 2016.”