After Wynk Music and Wynk Movies, Airtel has announced the beta launch of ‘Wynk Games’ which is the latest OTT addition to its content portfolio.
Mobile based gaming destination ‘Wynk Games’ will be subscription free for Airtel users and available at Rs 29 for other customers in the app’s current beta phase.
Kartik Sheth, CEO – Wynk, Bharti Airtel, said, “By subscribing to ‘Wynk Games’, customers can enjoy a host of games at no additional cost – this includes many games that are typically found as ‘paid’ elsewhere. Also, though customers download various games for free, they often can only play a few levels of the game before hitting locked levels and getting prompted to make coin purchases to continue. ‘Wynk Games’ does away with all these challenges and allows customers to enjoy complete games.”
Aimed at providing a comprehensive range of ‘Wynk Games’, Airtel has tied up with Playphone Inc., a mobile social gaming network through which Indian developers will be able to expand their reach.
“With our partnership, Indian developers on ‘Wynk Games’ will also automatically get published in countries where Playphone is present – thus giving them opportunities to expand their reach across other global as well as emerging markets. Developers require only about 10 lines of code to adapt their app to the subscription platform for ‘Wynk Games’ and can register online at developer.playphone.com,” said Sheth.