2. Product tours
Product tours often come in the form of tooltips. Tooltips are boxes with pointers that call out and contextualize certain elements within a product. A few tips to optimize your product tour’s onboarding UX:
- Be selective. The best product tours typically consist of 3-5 tooltips. Any more steps than that can start to feel like a hassle for new users.
- Make your first tooltip open on page load.
- Keep the copy short. Think 140 characters or less—like Twitter back in the day.
- Focus your copy on value, rather than how-to. This will help keep users motivated.