Dave Wascha, a Product Manager with over 20 years of experience, shares the biggest learnings of his long career condensed into a lovely 25 minute talk at Mind The Product. It covers customers, competition, vision and much more from key concepts to fundamentals that perhaps escape many even after having gained a lot of experience.

Key Takeaways:

1. Listen to customers.
2. But, don’t listen to customers always.
3. Keep an eye on the competition.
4. But, don’t obsess over the competition.
5. Be a thief. Take inspiration but don’t steal.
6. Get paid.
7. Stop worrying about getting paid. Some things may not result in improved returns but are worth doing for your customers.
8. Speed up execution.
9. Learn to say no.
10. Don’t be a visionary.
11. Don’t confuse yourself with your customer.
12. Be dumb. Don’t lose that (customer-centric) child in you.

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