India’s Smartphone Market: 68% Annual Growth, iOS captures 2.6%

As per IDC’s latest mobile phone tracker data, India witnessed a growth of 6% (y-o-y) in mobile phone shipments, but there was a minor decline of 3% Vs. previous quarter (January-March 2011).

In absolute terms, the market clocked a shipment of 42.8 million units in Q2 2011.

The smartphone segment showed an impressive growth of 68% year-on-year and a marginal growth of 0.4% over the Jan-March 2011 quarter, to garner a share of 5.6% of the overall mobile phone market.

– In Q2 CY 2010, the share of smartphones was 3.6% of the overall mobile phone market, in unit terms.
– Dual-SIM handset shipments were notable, with a sequential growth of 25.2 per cent over the previous quarter

A noteworthy development in the quarter was that smartphones with average sales values of INR 18,000 and above witnessed a significant growth of 31% over the preceding quarter and a whopping 96% growth over the year-ago quarter, Q2 CY2010

  • Nokia continued to lead the mobile phone market and the smartphone segment in Q2 2011, with 25% and 45.8% shares, respectively. The Finnish giant has focused on introducing and promoting dual-SIM handsets to a significant extent, among other measures.
  • Samsung, second to Nokia with shares of 15% and 21% in the mobile phone market and the smartphone segment, respectively, also clocked the strongest smartphone shipment growth during the quarter, fuelled by its Galaxy series of handsets. In the smartphone segment, RIM occupied the third place with a share of 15%.
  • The charge of India-based vendors continued to be strong in Q2, with the top 5 India vendors, including Karbonn, Micromax, Lava, Spice and MAXX, accounting for a share of 19% of the overall shipments. This performance is to be gradually extended into the smartphone segment in future as they add low-cost smartphones on the Android platform to their portfolio.

OS : iOS vs. Android

– Apple’s iOS platform captured a share of 2.6% in Q2 2011, as against a negligible share in the previous quarter.
– In terms of growth momentum, Android led with the highest growth rate of 10%, quarter-on-quarter.

2015 Outlook

2011 is expected to close with mobile phone shipments of around 187 million units. IDC forecasts the market to clock 328 million by 2015, at a compound annual growth rate (CAGR) of 14.5% during the period of 2010-2015. The smartphone segment is forecast to see a much higher CAGR of 68.4% during the same period and to achieve a shipment of 81.5 million by 2015.

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