Everyone is using the same slide to illustrate the positioning challenge faced by all teams, not just those selling marketing technology.
You can’t really read this slide – and the density is the beauty of it.
This represents the rise of competitive challenges across the board – across industries, across horizontal as well as vertical plays. Everybody is competing with each other and is beautifully presented in this slide.
Product differentiation is getting harder.
“I started the slide as a labor of love, I wanted to make the point that marketing teams needed technical expertise to make sense of all these great solutions. But these days I see the slide in all kinds of presentations—marketing technology pitches, of course, but also VCs using it to talk about barriers to entry and the difficulty of differentiating yourself, as you’ve pointed out.” Scott Brinker (creator of this slide) / source
One question we get over and over “are you scared of X company because they just launched Y”.
Our answer? Nope.
We worry about 2 things:
1. Our customers.
2. Building our brand.Because this is what our competition looks like: pic.twitter.com/zG9xFYZj3F
— Dave Gerhardt (@davegerhardt) November 8, 2017
