Day: September 27, 2017

3 posts

    Digital to influence $45 Bn (40%) of FMCG consumption by 2020: Google, BCG Report

    There has been a 10X growth in vernacular ‘searches’, over 2X growth in watch time of vernacular YouTube content and 5X faster growth of Hindi content consumption on websites versus English in the last one year. With digital platforms becoming a major source of information for the masses, views of Advocates is also playing a big role in influencing the decision of the shoppers.

      Of Machines and Humans : Morph or Die

      Humans have another competitor in life these days. Machines. The recent trend of machine learning in the Information Technology (IT) sector, as reported widely in the media, may be a…