- Validity conducted a survey of over 1,200 customers to find out the success of SMS marketing in driving sales and purchase intent.
- Almost a fifth of respondents listed SMS as their preferred brand communication channel.
- 38% of customers made a purchase after receiving a reminder about abandoned carts or SMS marketing.
- 50% of customers were influenced to purchase a product.
38% of Customers Make Purchases After Receiving WhatsApp or Text Messages