38% of Customers Make Purchases After Receiving WhatsApp or Text Messages

  • Validity conducted a survey of over 1,200 customers to find out the success of SMS marketing in driving sales and purchase intent.
  • Almost a fifth of respondents listed SMS as their preferred brand communication channel.
  • 38% of customers made a purchase after receiving a reminder about abandoned carts or SMS marketing.
  • 50% of customers were influenced to purchase a product.
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