“User Engagement impacts profoundly the growth of your business, on multiple levels. If users are getting value then they are going to stay around for longer, (i.e. you will retain them longer)]. And if you can retain each user for longer, you will have more opportunity to generate revenue from each user (meaning a greater LTV, so you can afford a higher CAC ) and more opportunity to have each user refer other new users – all of which leads to growth. Put simply, User Engagement leads to Retention, which leads to Revenue and Referrals, both of which lead to Growth.”
This article focuses on setting up the right metrics to measure user engagement in your product. As rightly said, “You can’t manage what you can’t measure”.