5 Components of Tribal Strategy

  • Values
  • Noble cause
  • Outcomes
  • Assets
  • Behaviors

Outcomes Vs. Goals

A goal is off in the future. It implies failure in the present. “when we achieve the goal, we will have stopped failing” is how many people relate to the goal-setting process.

In contrast, an outcome is a present state of success that becomes an even bigger victory over time. An outcome says, “This is what it looks like at this point in the process.”

Outcomes must be measurable, with a deadline.

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