6. Be Purposeful

You have to ensure your team feels valued, that they know their contributions are making a difference and that you care. You will be able to attract and retain people if you have a thriving company culture. The keys to engagement and retention are inclusion, appreciation, flexibility, and trust.

This chapter walks you through the practical tips you need to Be Purposeful and create brand champions. You’ll learn how to define core values, make a culture that’s more than words on a wall, and create a positive change.

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