67% of Mobile Brand Advertisers Prioritize Brand Safety

Image Credit: BusinessofApps
  • Consumers prioritize values such as privacy, transparency, and sustainability when making purchase decisions.
  • 67% of digital advertisers agree that brand safety is a key priority in mobile and app marketing.
  • Over 150 industry professionals believe more must be done to ensure brand safety.
  • 53% said the industry had done a good job at tackling safety issues over the last 12 months, up from 36% in 2019.
  • 71% attribute the changes to technological innovation.