7 Secrets of Persuasion – James C. Crimmin

7 Secrets of Persuasion is a book written by James C. Crimmins and published in 2016. It provides an exploration of the science behind the art of persuasion and how people can use this knowledge to their advantage. 

The book covers a range of topics, including persuasion techniques, the power of emotions, and the neuroscience behind decision-making. 

It also provides practical advice on how to apply these insights to create persuasive messages that can influence people’s decisions.

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