76% See Increase in Pesky Calls After Interacting with WhatsApp Business Accounts

  • Around 76% of respondents noticed a rise in pesky calls or SMS based on their conversations with WhatsApp business accounts and their activity on Facebook or Instagram, according to an online survey conducted by LocalCircles.
  • 95% of surveyed WhatsApp users in India receive one or more pesky messages each day, with 41% receiving four or more such messages daily.
  • A Meta spokesperson said that Whatsapp has built systems to suspend businesses from sending messages when people provide negative feedback

[Via]

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