Decision Fatigue: There are 26 countries that start with the letter S. How many can you think of? – Growth Tactics
THREAD: 8 cognitive biases to be aware of when buying something.
Our brains constantly use shortcuts to help us decide–but often at the expense of clear logic:
4/ Decoy effect:
To make decisions even easier, give three pricing options:
🎯 The target: what you want prospects to buy
🥈 The competitor: the alternative to the target
🦆 The decoy: an offer that makes the target look great
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