8 in 10 Mobile Users Turning to Health Apps in 2023

  • Mobile fitness and health apps have seen an increase in use and marketing spending since the COVID-19 pandemic.
  • Despite a slowdown in downloads in 2022, 81% of consumers plan to use apps on their smartphones and wearables in 2023 to improve their health.
  • New research from mobile app experience experts Airship found that more people in the US, UK, and France are turning to mobile apps to support their health.
  • People are using fitness apps to connect with friends and family (27%), work out (26%), improve their sleep (17%), and improve their diet (16%).
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