Gadget Research Portal 91mobiles Raises USD 1million In Pre-Series A Funding

indiamobilesOnline gadget research portal (91Digital Web Private Ltd.) has raised close to USD 1Million in a pre-Series A round from a set of investors led by India Quotient. The round of funding had participation from Anand Lunia led India Quotient, and a few other individuals including Umang Kumar, founder & CEO of, and Krishna Motukuri, ex-CEO of
The funds raised in this round will be invested in expanding the team, developing better research tools & content for mobiles & tablets categories and building a similar research experience for other gadget categories like wearables, laptops, cameras, and accessories. Funds will also be used to upgrade the existing mobile site and launch an Android application. provides users with tools & content to help research available gadget options and narrow down to the most suitable choice.
The PhoneFinder tool on 91mobile provides a list of devices and their key specs. Quality of devices are ranked by a proprietary spec score algorithm analysing 40 data points for each phone. Devices can also be compared side by side using Compare Mobiles tool. The site also provides detailed reviews and video overviews as well as alternate suggestions to selected devices.
91mobiles also provide physical store locations for selected devices for people who prefer buying from stores.
91mobiles is headquartered in Gurgaon, along with another office in Chennai. The firm has an annual (net) revenue run-rate of over USD 1 million, and is aiming for 3-4X growth in the next two years. The funding from what we know was closed last year.
Competitor MySmartPrice has raised $1mn and FindYogi has raised $100k in funding.
India Quotient has previously invested in accommodation listing service Grabhouse, Mumbai based the social wishlist service Wishberg, pet shopping site DogSpot and women focused ecommerce firm Vellvette.

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