96% Spend 13 Hours Engaging with Social Media and Video-Sharing Apps

  • Mobile devices are the primary platform for media consumption, with users spending an average of 4 hours a day on their mobile devices compared to 3 hours on PCs and TVs.
  • According to a report from mobile experts Newzoo, 96% of surveyed US consumers spend 13 hours a week engaging with social media and video-sharing apps, such as Instagram and TikTok.
  • Social and broadcasting apps are the highest for engagement time.
  • 94% of respondents said they spend an average of 13 hours a week engaging in entertainment.
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