A new way you can cold email in 2024

Learn about the strategies and tips for effectively using cold email to get clients and grow businesses in 2024, Google’s new requirements for bulk email senders, the importance of having accurate data and maintaining domain credibility, and the need for multiple email accounts in rotation.

Table of Contents

1. Google’s new requirements for bulk email senders
2. The importance of accurate data
3. Maintaining domain credibility
4. The necessity of multiple email accounts
5. Personalization in cold emails
6. Addressing recipient’s pain points
7. Leading with value
8. Setting up a follow-up sequence
9. Use of warmed-up email accounts
10. Avoiding generalist approach
11. Ensuring success with multiple emails
12. Impact of new Google requirements

Google’s new requirements for bulk email senders

Starting from February 2024, Google will impose new requirements on senders who send over 5,000 messages to Gmail accounts daily.

The requirements include a clear spam rate threshold, a single-click unsubscribe option, and strong email authentication following Google’s best practices.

The importance of accurate data

To avoid sending emails to unqualified recipients, it’s crucial to have the best data available.

Tools like Instantly AI’s lead finder can provide accurate and rich data, including business owner data, for reaching out to B2B companies.