A Santa Cruz company

So basically, with some initial funding in place, the founders of Netflix got to work on turning their idea into a reality. They brought in Mitch Lowe, who had a lot of experience in the rental business, to help build the team and understand customer preferences.

They also decided to locate their office in Santa Cruz instead of Silicon Valley, in order to have a more laid-back environment and work-life balance.

 They found a small office near Randolph’s home and invested in technology while being frugal in other areas. 

The goal of Netflix was to have the most complete DVD collection in the world with multiple copies of popular titles, and Mitch Lowe’s expertise helped make this a reality. 

The founders were excited to tackle the many challenges that come with leading a startup.

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