Hybrid retail firm, AaramShop has launched AaramTV, intelligent AV screens that enable narrowcasting of infomercials or advertisements, targeted at grocery shoppers, in the last mile in India.
AaramTVs are especially designed for placement within the traditional grocery channel / the kirana stores / the neighborhood mom & pop stores. Aaramshop will be targeting locations with high footfalls and aim to associate as many vendors as listed with them by the end of this year. The brand advertisers can use AaramTV to engage with their audience at the right time and right place – the moment of truth, when a consumer is taking a decision on her/his brand purchase in the neighborhood retail shops.
Instead of going the regular eCommerce way of Grocery shopping, the startup is bringing existing retailers online. A user can choose their nearby Kirana Store from the listed stores along with a convenient time of the delivery. The local store would be informed about the order and it would be delivered to the address at the time mentioned with the payment of cash only on delivery.
AaramTVs are strategically placed only within neighborhood stores that sell FMCG / CPG brands, thus ensuring a very qualified reach-out to shoppers at the moment when they are most likely to make the brand choice. AaramTVs are supported by seamless cloud technology at the back-end, which enables real-time selection and targeting of stores and extreme flexibility in choosing the right messages for the right shoppers.
AaramShop is present in 27 cities and has a network of 2150 retailers (read our earlier coverage: Aaramshop Brings Your Local Grocery Store Online For Free).