We totally agree with Google India that ‘It does not get bigger than this’, i.e. Youtube has partnered with Tseries to hunt for the lead pair for Aashiqui2, the sequel to 90s super hit movie, Aashiqui.
“It does not get bigger than this. Starting today – Vishesh Films and T-Series bring to you ‘Aashiqui 2 Star Hunt’ on YouTube. For the first time ever, the lead pair for a mainstream Bollywood film will be selected on YouTube. All you need to do is log on to:www.youtube.com/aashiqui2 and upload a 2 minute video from a list of scenes and songs on the Aashiqui 2 channel. Your audition videos will be screened by a Creative Jury, Producer/Director of the film and will subsequently go for Public Voting on the Aashiqui 2 channel.” [official blog]
Watch this video announcement
Online Video Trend in India
Very recently, Sony too announced the launch of MyIndianIdol.com enabling participants to upload their videos in order to audition for the reality show.
When it comes to consumption, India holds #3 position and most of the video consumption in India happens from offices (read our earlier report: Online Video Consumption–India Holds the Number 3 Position Worldwide). But will Indians take the online route for content production? Initiatives like these will create a new generation of content producers that will embrace web for sharing the original content. Definitely, a good news for the Internet industry as a whole.
Aside, Youtube lost the IPL 5 deal to Indiatimes, i.e. Yyou can watch IPL5 online on Indiatimes this year.