Looking to increase and support app development in the country, Nokia India has partneted with Finland based AppCampus and Harvard Business School Alumni Angels (India Chapter) to launch an accelerator program for Windows mobile app startups.
‘Appcelerate-India’ will have over $500,000 of initial funding from AppCampus and Harvard Business School Alumni Angels to back promising mobile startups. They will provide a combination of grants, seed funding, mentoring and incubation resources for select Indian mobile start-ups.
To start with, the most promising ideas from the Nokia’s app reality television show, Your Wish Is My App, as well as submissions from the local ecosystem will be considered for investment and incubation.
AppCampus is a mobile application accelerator program managed by Aalto University in Espoo, Finland, that has seen a 18 million euro investment from Nokia and Microsoft.
This move by Nokia is an interesting one has it ties up with established players to help draw developers to the Windows Phone 8 platform. Nokia which abandoned the Symbian platform and chose to go with Microsoft’s Windows Phone 8, announced earlier this week that it had sold 5.6 million Lumia phones in the first quarter of 2013.
While the platform has been making slight inroads and gaining popularity with consumers especially because of its fresh and fluid OS, the number of apps as well as the most popular apps present on iOS and Android, which currently rule the market, seem to be main reason for further adoption.
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