Acknowledge information that’s already out there (or may be soon)

Leaders should disclose facts they know are in the public domain or may be revealed by investigative reporters or whistleblowers. In our era of 24/7 information flows and social media, companies are not alone in explaining what went wrong.

Accepting, rather than denying, glossing over, or failing to disclose material facts that have been unearthed, reinforces that the company embraces a truthful account of its actions.