ACTION #step-2 of hooked model


Action follows the trigger phase.

“The trigger, driven by internal and external cues, informs the user of what to do next.”

Ingredients that are needed to initiate any and all behaviours:

  • Sufficient motivation
  • Ability to complete the desired action
  • Presence of the trigger

In other words, B = MAT (Motivation, Ability and Trigger).

Humans are motivated to seek pleasure and avoid pain. To seek hope and avoid fear and to seek social acceptance and avoid rejection.

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