- The projection was announced by AppsFlyer, indicating a significant upswing from the recorded figures in 2023.
- However, fluctuations in this sector are expected, driven by the current economic downturn and anticipated recovery.
- Developments like privacy-enhancing technologies, changes attributed to Apple’s App Tracking Transparency framework, and the release of SKAdNetwork 4.0 are set to impact ad budgets and measurement capabilities.
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