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Adidas faces potential loss of $750 million if Yeezy stock is not sold
Adidas faces potential loss of $750 million if Yeezy stock is not sold
February 10, 2023
Adidas could potentially lose $750 million if it does not sell its Yeezy stock.
The Yeezy brand generated $2 billion in sales for Adidas at its peak.
High-heat releases such as the Foam RNNR, 350 V2, and 700 models contributed to this success.
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