Adidas forays into the metaverse with NFT collaborations

  • On Thursday, Adidas announced it was entering the Metaverse in collaboration with Bored Ape Yacht Club, gmoney NFT, and PUNKS Comic.
  • Gmoney is a notable cryptocurrency and NFT influencer who has been featured on Fortune NFTy 50.
  • Cointelegraph Research projects that NFT sales could reach a record finish of $18 billion by the end of the year, making the sector one of crypto’s hottest performers.