News Roundup: Adidas to Launch $1 Shoe in Indian Market

In what one would call a true example of localization, Adidas is launching $1 shoe in India. These shoes will be sold under Reebok brand.

“The shoe will be sold in villages through a distribution network,” Hainer said, adding, “We want the product to be self-funding. [source]

Higher-resolution India maps by 2014

The Survey of India (SoI), the country’s apex map authority, plans to release by 2014 a series of maps that are 25 times more detailed than the current ones. This will benefit India’s nascent geospatial industry as well as the states that are trying to use three-dimensional (3D) maps to dispense public services.[source]

HDFC Bank, Vodafone India launch mobile banking product for rural coverage

Under this initiative, HDFC Bank will be able to use select retailers of Vodafone to represent the bank as sub-agents and enable anyone to send money or withdraw cash through their outlets.

A farmer can deposit cash at this outlet, which will reflect on his mobile instantly. He can choose to withdraw it later or send the money to another person by selecting one of the options available on the mobile and authenticate it with a security PIN. The beneficiary or receiver can go to a Vodafone outlet and collect the money based on the SMS he receives.[source]

Google Internet bus to begin Bengal journey

Besides Kolkata, it will travel to other towns such as Durgapur, Asansol, Kharagpur, Ulberia, Chandannagar, Haldia, Bankura and Purulia. The Internet bus has already travelled 11 States covering 130 towns and touching 6.5 million people [source]

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