AdIQuity logoAdIQuity, a mobile ads platform, has launched a $1 mn fund for app developers to promote quality apps and rewarding developers based on their app performance.

By participating in the programs an app developer can double his monthly revenue, get bonus revenue just by sharing app traffic/requests or promote his apps for free, the company said.

The developer fund has 3 programs. Once an app developer registers, he gets an opportunity to earn up to $ 10,000 in 3 months. The other is around AdIQuity Ads‘N’velope which is a solution for developers to show ads without making any code changes. Another option offers to promote developer apps for free.

AdIQuity, a venture by Guruji.com , competes with networks like InMobi. The presence of more developers essentially means more inventory to sell to advertisers.

Inmobi launched a catch all product in March this year to get more developers on board. The company’s App Publish, a distribution platform for developers to publish their applications across 130 Android app stores, was aimed at getting more developers onboard and increase ad inventory.

Bangalore based AdIQuity offers mobile ad optimisation, direct sales channels,  real time bidding exchange for publishers and buyers and a SaaS based mobile ad server.

» If you are an app developer, come over for bigMobilityConf (scheduled for Aug 31st). Lot more insights on app ecosystem will be shared by Industry bigwigs.

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