, an online store from Aditya Birla Group’s More seems to be no more, an online store launched by Aditya Birla Group in February this year has seemed to shut down its operation as we are unable to find its footprint on web, Facebook & Twitter. In fact, we have been tracking the website from last 3 days and it consistently directed us to the official website of More, rather than’s page.more_store

While making Google search for the website we have clicked the registration link which reads as – the requested URL /Registration/UserRegistration.aspx was not found on this server. In addition to that we also tried to find’s official Facebook and Twitter page, however did not trace its presence there too.

During the time of its launch, was offering 32 departments primarily dealing in electronics, accessories, and home appliances. Unlike other ecommerce portals, was ensuring delivery only to limited 31 pin codes across one city i.e; Bangalore. At the time of launch it used to offer Cash on Delivery (COD), plastic card payments , Itz Cash, Oxi Cash and Done Card as payment options.

Post ecommerce boom, a lot of offline retailers (like Croma etc) went online, but their online stores haven’t really seen much action. Is it owing to lack of online marketing strategy or changes in supply/delivery chain, needed for the online store to succeed?

What’s your take?

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