Digital marketing agency AdLift and YouWeCan Ventures has launched yral that connects advertisers with celebrities by leveraging their social media network.
Yral aims to deliver the right audience and scalable reach to its advertisers by leveraging modern social media platforms.
Yral provides registered advertisers with the right set of information that enables them to identify and interact with brand advocates, helping advertisers reach customers throughout all stages of the purchase funnel.
“The total reach of the top 50 celebrities is close to 100M which is 33% of India’s Internet population. Digital marketing spends are estimated to reach $2B by 2019 and if only 5% is led by celebrities we estimate the market size to be $100M”said Nishant Singhal, Founder & Chief Investment Officer of YouWeCan Ventures.
Yuvraj Singh recently launched YouWeNow in association with Yral, which is an entertainment platform featuring popular and trending videos within the Sports and Lifestyle vertical. The content is closely curated by Yuvraj Singh and his team.