The location intelligence platform AdNear has rebranded to Near.
Headquartered in Singapore, with offices in Bangalore and across Asia, has changed its name to reflect the shift in focus to use location data for more than just targeted mobile advertising.
Launched a little over 2 years ago, the company has diversified its services to provide customers with the ability to create custom audiences for ads, real-time consumer insights and measure offline attribution.
Near has worked with brands such as P&G, Coca-Cola, Ikea, Audi, McDonald’s, Toyota, Nike and Samsung providing expertise on data gathered from over 700 million profiled audiences. The company has recently expanded into Europe after opening it’s offices in the UK.