How Adobe became a successful $95Bn SAAS company

Adobe’s winning strategy was being intentional from the beginning and thinking long-term. Their very first product, PostScript, was a huge success, and there was no need for Adobe to add more revenue streams at that time. But the leadership knew that remaining a one-product company wasn’t a smart financial decision in the long-term. That’s why they started building out apps that could target new users and bolster PostScript’s revenue, even though they weren’t immediate cash cows.

Add comment

NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.