How Adobe became a successful $95Bn SAAS company

Adobe’s winning strategy was being intentional from the beginning and thinking long-term. Their very first product, PostScript, was a huge success, and there was no need for Adobe to add more revenue streams at that time. But the leadership knew that remaining a one-product company wasn’t a smart financial decision in the long-term. That’s why they started building out apps that could target new users and bolster PostScript’s revenue, even though they weren’t immediate cash cows.

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