Company Name : AdUrCup
Funding Amount : Not Disclosed
Investor(s) Dineout Founder .
Funding Round : Angel round
Adurcup has raised its first round(undisclosed) of funding from the founders of Dineout.
AdUrCup is essentially a procurement application for Quick service restaurants-QSR. As an extension to procurement, it enables advertising on such inventory thus converting a cost center for QSR businesses, disposables, which accounts from a 5% to 12% of the bill value, into an asset. In US demand for foodservice disposables is forecast to climb 3.6 percent per year to $19.7 billion in 2017.
For advertisers this works as a mechanics to deliver a hyper local personalized advertising campaigns to customers while they eat their favorite meal, or sip a preferred beverage.
As a market, OOH in India is pegged to be at INR 25 Billion, and experts suggest it to be a much bigger play vis a vis the mentioned numbers, as this is a deeply unregulated and fragmented industry.