Advertisers eager to utilize Meta’s Threads Platform for Advertising

  • Meta’s Threads, a Twitter-like platform, has yet to open for ads, but advertisers are eager to invest on its launch.
  • Threads, having a large audience and potential access to Meta’s leading advertising tools, looks appealing to ad buyers.
  • Threads gaining access to advertisers could pose a threat to Twitter’s ad business, as Meta’s advert technology is generally preferred by marketers.
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