After Pay Per Second comes Location Based Tariff

Indian telecom industry is going through interesting times – entry of new players like DoCoMo and MTS has changed the entire landscape.

After pay per second, the industry is going to witness another tariff war – location based tariff – i.e. one can avail discount on calls made from certain locations (where the network is relatively free/less congested).

The technology,dynamic discount tariffing from Telecordia lets operators offer discounted call rates based on the consumer’s location and time (subscribers can get discount info via sms).

So where is this leading to? The intense tariff competition has resulted in falling ARPUs, but so many permutation/combination of tariff will result in chaos (for the customers) and maybe a perceived value-add to operators.

What’s your take?

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