Company Name : WIMWI
Funding Amount : Undisclosed
Investor(s) CIIE Siddharth Jain. Dinesh Bindal.
Funding Round : Not Disclosed
IIM Ahmedabad’s technology business incubator, Centre for Innovation Incubation and Entrepreneurship (CIIE) has invested an undisclosed amount in WIMWI Foods.
Ahmedabad based angel investors Siddharth Jain and Dinesh Bindal also participated in the funding round.
WIMWI Foods was founded by alumni of IIM Ahmedabad — Kanupradeep Subramanian and Srishti Shaw.
Srishti Shaw, Co-founder, WIMWI Foods said, “Healthy eating is what everyone wants, but most of us end up eating junk and feel guilty about it. We Indians love our munchies. The primary reason is the lack of options and solutions which can bring about a lifestyle change rather than bursts of dieting. Moreover, the urban Indian lifestyle is becoming more and more sedentary with lesser disposable time. We see a huge opportunity to create disruptive solutions here. We want to introduce healthy and interesting snacking solutions that will offer the benefit of convenience without feeling guilty.”
The company is currently selling at more than 200 retail stores across Mumbai, Bangalore, Hyderabad, Pune, Delhi, Gurgaon and Ahmedabad.