A lot of groundwork is done by evaluating data, when developing a new fragrance. This is something that AI is highly qualified to do and also proves that sense of smell is not an important factor for developing new fragrance. The first AI developed scent in a partnership between IBM and Symrise (a global producer of flavors and scents based in Germany) is now available for purchase in Brazil.

Meet Philyra and how it works? Philyra(AI Apprentice) used the deep learning algorithm, to analyse formulas in Symrise database to find possibilities which haven’t been explored previously. It is the understanding of the composition and not the sense of smell that is critical in creating a new fragrance.


Hello World.

NextBigWhat brings you well curated wisdom, news and actionable insights.

In a world where algorithms are deciding what you read (and learn), we bring a holistic view on product and growth – curated by the experts, enabling you to learn from the knowledgable sources and save time in discovering them.