Technology magnifies the quality of the people, processes, and data behind them. We need data to empower us and AI to scale us. Marketers can put their energy into creativity, imagination, and strategy with better use of AI / data.
Then, let’s look to manage our bias and use the opportunity to develop advantages from them!
Awareness: The most common bias. It is having a tendency to interpret new information as confirmation of our own existing theories.
Fix: Overcoming confirmation bias begins by using more quantitative analysis. Also, engage an objective perspective to handle and interpret your data from your engagement efforts.