Aircel to Launch Mobile App Store (In partnership with Infosys‘ Flypp)

Aircel has partnered with Infosys to launch it’s mobile app store. The app store will allow users to browse and download applications on their mobile handsets (source).

We earlier covered the launch of Infosys Flypp, an application platform that enables mobile service providers to offer a host of ready-to-use experiential applications across the universe of devices.aircel logo

Flypp platform enables mobile operators to offer a bouquet of applications, including third party ones to its subscribers with a rich and engaging customer experience. The platform also includes an Application Toolbox to test and certify the satisfactory operation of applications on service provider environments.

Now that operators are fighting pay-per-second battle, mobile app stores seems to be the next big bet (Airtel earlier launched Rs. 200 cr innovation fund). App stores can really drive a lot of vas usage, especially in areas like entertainment and local navigation, but then operators need to go beyond the bikini babes and sleazy content that they promote.

What’s your take on mobile app stores from Indian operators? Can they ‘do it?

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