Airtel will roll out 4G services in 296 towns across 14 circles, up from the current 45 cities and towns, over the next few weeks. 4G data packs will start at just Rs 25 with prices being similar to 3G data. The company has launched its 4G services ahead of rivals Reliance Jio, Vodafone and Idea Cellular. With voice and data costs being low, Airtel says it will look at customer experience as the real differentiator.

Airtel has announced the launch of its high speed 4G LTE data service across 296 towns in India as it prepares for the entry of Reliance Jio and other rivals such as Vodafone and Idea Cellular.

With voice and data costs being among the lowest in the world, Airtel says it key differentiator will be offering great customer experience.

Over the course of the next few weeks, the company said it will completely roll out its 4G services in 296 towns across 14 circles, up from the current 45 cities and towns.

4G data packs will start at just Rs 25 with prices being similar to 3G data. Airtel also introduced plans offering unlimited voice calls with data benefits and free access to services such as Wynk Music and Wynk Movies.

The company has also tied up with e-commerce player Flipkart and device maker Samsung to promote its 4G services, offering free SIMs to buyers of 4G devices and double data benefits.

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