The Advertising Standards Council of India (ASCI) issued a notice to Airtel, asking the cellular provider to withdraw its ‘4G speed challenge ads’ after a complaint was filed by an unidentified consumer, stating that the ad was ‘misleading’, reports The Mint.
“The claim in the ad, ‘Airtel 4G is the fastest network ever’ and ‘If your network is faster, we will pay your mobile bills for life’, is misleading by omission in the absence of appropriate disclaimers in the print, TV, hoarding advertisements. The advertisement contravened Chapter 1.4 of the code,” said the notice reviewed by The Mint.
Chapter 1.4 of ASCI’s code states that ads shall not distort facts or mislead consumers by means of implication or omissions.
ASCI has further instructed Airtel to withdraw or modify its ad before 7th October or seek a review of the decision. It also instructed consumers to notify ASCI in case the ad continues to run after the specified date.
“We are engaging with ASCI to provide them with the technical data in support of our advertising claims and are following the prescribed process to schedule a review of the said issue. We are confident of getting a favorable response from them,” said Airtel in a statement to The Mint.