Airtel Introduces ‘One Touch Internet’ For First Timers

Bharathi Airtel today has launched ‘One Touch Internet’ a WAP (Wireless Application Protocol) portal that will allow first-time users to discover the internet easily and help them overcome common perception barriers around the mobile data experience.
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The service, now available for prepaid mobile customers will work as a single point destination for uninitiated internet users to see-try-buy a host of popular services (including social networking, videos, online shopping and travel bookings) through free tutorial videos and trial packs.

“Our market research has shown that there are millions of customers across the country who own an internet-ready mobile device and are keen on getting online, but are apprehensive due to reasons like lack of know-how and fear of incurring heavy data charges. Airtel’s ‘One Touch Internet’ will address these very customer challenges and play the crucial role of hand-holding first-time mobile users as they discover the internet.” – Srinivasan Gopalan, Director – Consumer Business, Bharti Airtel.

To self-learn or have family and friends explain the internet to them easily, Airtel prepaid mobile customers can now call 111 or simply visit http://one.airtel.in on their mobile phones’ web browsers. Currently available in English and Hindi, ‘One Touch Internet’ will soon also be available in 8 Indian vernacular languages in weeks to come.

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