Airtel’s Mobile Internet business clocked a revenue of Rs.1,736 crore, a jump of 105.2% over the same period last year. What’s also interesting is that the mobile internet revenue accounted for more than one-third of the overall incremental revenue for the company.
Key Data Points
The India ARPU (average revenue per user) increased to Rs. 195 during October-December quarter as opposed to Rs 192 in previous quarter.
Data customer base increased by 31.2% to 54.4 Mn customers and coupled with 54.4% increase in usage per customer, this led to 97.0% increase in total data traffic.
Non-voice revenues accounts for 19.6% of mobile revenues.
Mobile ARPU increased by Rs. 9.7 to Rs. 195. DTH revenue grew by 25.8% and airtel business grew by 13.9% Y-o-Y.
Prepaid accounts for 95.3% of overall customer base.
|Pre-Paid (as % of total Customer Base)||95.30%|
|Data Customer Base||54,429|
|3G data customers||9,485|
|Total MBs on the network||38,960 Million MBs|
|Data Average Revenue Per User (ARPU)||Rs 75|
|Data Usage per customer||249 MB|
|Data Realization per MB||30.14 paisa|
|Non-Voice Revenue||17.2% (of Mobile Revenues)|
|Messaging & VAS as % of Mobile revenues||6.10%|
|Data as % of Mobile revenues||10.30%|
Data ARPU actually declined by Rs. 5 as compared to last quarter, but the usage has gone up (249 MB vs. 231 MB in Sep-Dec quarter).
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