Airtel Has 54 million Data Users; Mobile Internet Business Grows by 105%
Airtel has reported a jump of 2.15 times in consolidated quarterly profit during October-December quarter.
Airtel’s Mobile Internet business clocked a revenue of Rs.1,736 crore, a jump of 105.2% over the same period last year. What’s also interesting is that the mobile internet revenue accounted for more than one-third of the overall incremental revenue for the company.
Key Data Points
The India ARPU (average revenue per user) increased to Rs. 195 during October-December quarter as opposed to Rs 192 in previous quarter.
Data customer base increased by 31.2% to 54.4 Mn customers and coupled with 54.4% increase in usage per customer, this led to 97.0% increase in total data traffic.
Non-voice revenues accounts for 19.6% of mobile revenues.
Mobile ARPU increased by Rs. 9.7 to Rs. 195. DTH revenue grew by 25.8% and airtel business grew by 13.9% Y-o-Y.
Prepaid accounts for 95.3% of overall customer base.
| Item | Data |
| ARPU | Rs. 195 |
| Pre-Paid (as % of total Customer Base) | 95.30% |
| Data Customer Base | 54,429 |
| 3G data customers | 9,485 |
| Total MBs on the network | 38,960 Million MBs |
| Data Average Revenue Per User (ARPU) | Rs 75 |
| Data Usage per customer | 249 MB |
| Data Realization per MB | 30.14 paisa |
| Non-Voice Revenue | 17.2% (of Mobile Revenues) |
| Messaging & VAS as % of Mobile revenues | 6.10% |
| Data as % of Mobile revenues | 10.30% |
Data ARPU actually declined by Rs. 5 as compared to last quarter, but the usage has gone up (249 MB vs. 231 MB in Sep-Dec quarter).
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Tag:airtel, ConsumerTech
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